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Getting your real estate site listed on all the search engines is a great beginning, but increasing the rankings when a search is done is the next major task at hand. One of the methods employed by the highest ranked websites is achieved through Real Estate or Realty related reciprocal link exchange, swap, or trade popularity.
     Established by search engine spiders, "Link Popularity" is based upon the link exchanges, swaps, or trades your website makes with other business or topic related websites in a reciprocal exchange fashion. This results in customers being able to find and to visit your website through the referral links found on other websites. In addition to this service, it also boosts your website's relevance with the search engines, and your subsequent rankings on search returns. 
     Concisely stated: The more relevant, Topic related reciprocal links exchanged, swapped, or traded that a website has, the higher its ranking will be on returns with all of the search engines. And the higher the ranking, the more likely it will be that visitors will be able to find the website. And as an equal bonus, you will gain even more visitor "hits" from the referrals from from the other websites.